Çerez Politikası
. Purpose and Scope
This Cookie Policy has been prepared to provide information about cookies and similar technologies (pixels, tags, SDKs, etc.) used on the drytransport.com website (“Website”).
The following are used on the Website: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads / Remarketing, and Meta Pixel (Facebook/Instagram measurement & remarketing).
2. What Are Cookies and Similar Technologies?
Cookies are small files saved to your device through your browser when you visit a website. Technologies such as pixels and tags may operate to measure and report events such as page views, button clicks and form submissions.
3. For What Purposes Do We Use Cookies?
Cookies and similar technologies may be used for the following purposes: to ensure the website operates securely and correctly; to remember user preferences (e.g. cookie preferences); to analyze and improve website performance (GA4); to measure campaign performance (Google/Meta); and for ad targeting and remarketing activities (Google Ads / Meta).
4. Types of Cookies
By duration: Session cookies (deleted when the browser is closed) and persistent cookies (remain on the device for a set period). By party: First-party cookies (set by the Website) and third-party cookies (set by service providers such as Google/Meta).
5. Cookie Categories We Use
5.1 Strictly Necessary Cookies (Mandatory)
Required for the Website to function, for security and for core features. These cookies cannot be disabled. Examples include security, session continuity and remembering cookie preferences.
5.2 Analytical / Performance Cookies (Optional)
Used to measure statistics such as visitor traffic, page performance and browsing behavior. This category operates based on preference/explicit consent. (GA4)
5.3 Advertising / Remarketing Cookies (Optional)
Used to measure the performance of advertising campaigns, generate conversion reports and display interest-based ads / conduct remarketing. This category operates based on preference/explicit consent. (Google Ads / Meta Pixel)
6. Important Note on Google Tag Manager (GTM)
Google Tag Manager may not always place cookies on its own; however, tags running through GTM such as GA4, Google Ads and Meta Pixel may create cookies or similar identifiers. For this reason, the operation of tags within GTM is configured to depend on your selections in the Cookie Preferences panel.
7. Cookie / Tag Inventory (GA4 + GTM + Google Ads + Meta)
The names below are examples of cookies/parameters commonly seen in these technology sets. The exact list may vary depending on live environment scanning and your installation preferences.
7.1 GA4 (Google Analytics 4) – Analytics
_ga (identifier for distinguishing users/devices), ga<container_id> or similar GA4 cookies (for session and measurement purposes). Depending on the implementation, cookies such as _gid and _gat may also appear. Examples of events/data that may be collected: page views, source/channel, session data, clicks, form interactions (depending on setup).
7.2 Google Ads / Remarketing – Advertising / Remarketing
_gcl_au (commonly seen for ad conversion/attribution). Other Google cookies/parameters related to campaign measurement (depending on setup). Examples of events/data that may be collected: conversion attribution after ad clicks, interaction signals for remarketing audiences.
7.3 Meta Pixel – Advertising / Remarketing
_fbp (browser-based identifier), _fbc (identifier associated with click data – if applicable). Examples of events/data that may be collected: page views, form interactions, conversion events (depending on setup).
7.4 Cookie Preference / Mandatory Technical Cookies
A “consent” cookie storing your cookie preference (name varies depending on the cookie management tool used), and technical cookies required for security and core functionality (varies depending on infrastructure).
8. How Do You Manage Your Cookie Preferences?
Your cookie preferences can be managed through the Cookie Preferences panel on the Website, or by deleting/blocking cookies through your browser settings. Please note that disabling non-essential categories may limit analytical measurements and remarketing activities.
9. Consent Management and Tag Activation Rules
On the Website: Strictly necessary cookies operate under all circumstances. Analytical and Advertising/Remarketing tags are configured to run only when the relevant categories are actively selected (GA4/Ads/Meta tags must not be triggered prior to preference selection).
10. International Data Transfers
When analytical and advertising/remarketing categories are enabled, cookie/tag data may be subject to international transfer, as the infrastructure of service providers such as Google and Meta may use servers located abroad. This process is carried out within the framework of appropriate safeguards under the KVKK (Personal Data Protection Law) and/or explicit consent where required.
11. Updates
This Policy may be updated in line with the technologies used or applicable legislation. The updated text shall be effective from the date it is published on the website.
12. Contact
For requests regarding cookies and personal data: info@drytransport.com